I totonu o pisinisi faʻatau, faʻaaliga faʻaaliga o mea taua faʻatauga vaʻaia e tosina mai ai tagata faʻatau ma faʻafesoʻotaʻi ata ma tulaga taua.O le filifilia ma le faʻaeteete o faʻaaliga faʻaaliga e mafai ona fesoasoani ia te oe e faʻaalia lelei ma faʻamamafa lou ata faʻailoga, ma faʻapena ona tosina atu ai lau au maimoa.
O lenei blog post o le a suʻesuʻeina pe faʻafefea ona filifili faʻaaliga faʻaaliga (faʻatau faʻatau faʻatau) e ala i le iloiloina o vaega e pei o meafaitino, lanu, mamanu, tulaga taua, ma le faʻaogaina o le au maimoa.O le a tu'uina atu ai su'esu'ega fa'atatau ma fa'amatalaga talafeagai e fesoasoani ia te oe e malamalama ai pe fa'afefea ona fa'aleleia atili ata fa'apolofesa o lau ituaiga.
O le a matou taliina fesili nei:
※Fa'afefea ona Fa'aleleia Ata Fa'ailoga
※Tuuina atu o faʻataʻitaʻiga moni o le olaga mai meafaitino, lanu, mamanu, tulaga taua, ma isi mea e fesoasoani ia te oe e malamalama atili ai i le taua o le faʻailoga ata ile maketi vaʻaia.
※Tuuina atu o upega tafaʻilagi faʻamatalaga talafeagai mai vaaiga eseese e fesoasoani ia te oe e vave maua ai punaoa talafeagai.
Faatasi ai ma le silia ma le 15 tausaga o le poto masani i pisinisi faʻatau oloa faʻaalia i Saina, matou te maua le poto faʻapitoa e tuʻuina atu fautuaga faʻatauga faʻatau mo kamupani mamanu ma faʻatau faleoloa faʻatau.
O lea, tatou amata.
(Manatua: E tele igoa eseese o loʻo faʻaaogaina e faʻamatala ai fata faʻaaliga. O nei mea e aofia ai Faʻaaliga Faʻaaliga, Faʻaaliga Faʻaaliga, Faʻaaliga Faʻaaliga, Faʻaaliga Faʻaaliga, Faʻaaliga POS, POP Faʻaaliga, ma le Point Of Purchase. e pei o le fa'aigoaina feagaiga mo
Lisi o mea:
1. Su'esu'e ma malamalama i tagata fa'atatau ile maketi va'aia.
3. Filifilia o mea i le maketi vaʻaia e fetaui ma le faʻailoga ata.
4. Le malosi ole lanu ile maketi vaʻaia.
5. Le faʻatinoga ma le faʻatinoina o le faʻaalia o mea faʻapitoa i le maketi vaʻaia.
6. Le lelei ma le tumau o le faʻaalia o mea faʻapitoa i le maketi vaʻaia.
7. Le taua o logo faʻailoga ma faʻailoga i faʻaaliga faʻapolofesa.
1. Su'esu'e ma malamalama i tagata fa'atatau ile maketi va'aia.
Su'esu'e ma malamalama i le au fa'atatau: A'o le'i filifilia fa'aaliga fa'apitoa, e taua tele le malamalama loloto i le au fa'atatau.O le malamalama i mea latou te fiafia i ai, tulaga faatauaina, ma olaga o le a fesoasoani ia te oe e filifili ai le faʻaalia o mea faʻapipiʻi e fetaui ma i latou.Mo se fa'ata'ita'iga, afai o lau fa'ailoga e fa'atatau i le tupulaga la'ititi e fai ma fa'ailoga fa'ailoga, e mafai ona e filifilia mea fa'aalia fa'aonaponei, fa'aonaponei, ma fa'afou e pu'eina ai latou.
Tusi fa'asino:
Pew Research Center (www.pewresearch.org)
Nielsen (www.nielsen.com)
Fa'amaumauga (www.statista.com)
2. O le mamanu o le faʻaalia o mea faʻapipiʻi e tatau ona ogatusa ma le tulaga faʻailoga ma le au maimoa.
Afai e taulaʻi lau faʻailoga i le faigofie ma le faʻaonaponei, e mafai ona e filifilia ni mea faʻaalia faʻalelei ma faʻasalalau, aloese mai mamanu faʻalavelave.I le isi itu, afai o lau faʻailoga e matagofie ma maualuga, e mafai ona e filifili mo le faʻaalia o mea faʻapitoa e faʻaalia ai mea matagofie, faʻamatalaga lavelave, ma foliga tulaga ese e faʻaalia ai au oloa.O le mamanu o fa'aaliga fa'apitoa e tatau ona fa'aosofia ai le fiafia o tagata fa'atau e ala io latou foliga ma fausaga, e atagia ai le tala ma uiga o le ituaiga.
Ata: lululemon
Tulaga Fa'asino:Lululemon
Mataupu So'oga:
Upega Tafa'ilagi aloa'ia:https://shop.lululemon.com/
Lululemon o se ta'aloga ta'aloga ta'aloga ma le taula'i i le malosi ma le yoga, fa'amaoni i le tu'uina atu o la'ei ta'aloga maualuga, fa'alelei, ma fa'atino i ana tagata fa'atatau.Latou te fa'aogaina ma le poto fa'aaliga fa'aaliga i totonu o latou fa'atauga fa'atau e fa'aogatasi ma latou tulaga fa'ailoga ma tagata fa'atatau.
O mamanu a le faleoloa a Lululemon e faʻaalia ai le tulaga o le soifua maloloina, malosi, ma teuga e ala ia latou faʻaaliga.Latou te fa'aogaina elemene fa'aonaponei ma fa'aonaponei e pei o fata u'amea, mea manino, ma moli susulu e fausia ai se si'osi'omaga fa'atauga fa'aonapo nei ma olaola.
Fa'aaliga Fa'atino:
Mafaufau i le tulaga o le faʻailoga ma manaʻoga o latou au maimoa, Lululemon faʻapipiʻi faʻaaliga faʻaalia i totonu o latou faleoloa faleoloa.Latou te fa'aogaina fata meata'alo fe'avea'i, fa'aaliga o lavalava e tele-vaega, ma fata seevae e mafai ona fetu'una'i e fa'aalia ai le tele o oloa eseese i ituaiga ma lapopo'a eseese, e maua ai le fa'ata'ita'iga ma fa'ata'ita'iga fa'apitoa.
Fa'aali le Tala Fa'ailoga:
Ina ia faʻataunuʻuina manaʻoga ma manaʻoga o latou au maimoa, Lululemon faʻaaogaina faʻaaliga faʻapitoa i totonu o latou faleoloa.E mafai ona latou fa'aogaina fata fa'aali laupapa masani, teuteuga ie mālūlū, po'o galuega taulima e fa'aopoopo i ai le lanu tulaga ese ma le fa'afiafiaga va'aia.O nei fa'aaliga fa'apitoa e fa'atupuina ai se atemosifia tulaga ese e fetaui lelei ma le fa'ailoga fa'ailoga ma le au fa'atatau.
E ala i nei fa'ata'ita'iga su'esu'ega, ua fa'ailoa mai ai e Lululemon le fa'ata'ita'iina o fa'aaliga fa'apitoa e fetaui ma le tulaga o le fa'ailoga ma le au fa'atatau.Latou te fa'aogaina fa'aaliga fa'aonaponei fa'aonaponei e atagia ai le tulaga o le ituaiga, tu'uina atu fofo fa'aalia, fa'aalia le tala fa'ailoga ma fa'atauga, ma fa'aoga elemene fa'apitoa e fatu ai se si'osi'omaga tulaga ese.
Tusitusi Fa'asinomaga:
Behance:www.behance.net
Dribbble:www.dribbble.com
Fa'atauga Fa'ailoga Blog:www.retaildesignblog.net
3. Filifilia Mea e O gatasi ma Ata Fa'ailoga
Filifilia mea mo fa'aaliga fa'apitoa e fetaui ma lou fa'ailoga fa'ailoga ma fa'aalia uiga o lau ituaiga e taua.Mo se faʻataʻitaʻiga, afai o lau faʻailoga e faʻamamafaina le faʻaleleia o le siosiomaga, e mafai ona e filifili mo faʻaaliga faʻapipiʻi e faia mai mea faʻafouina e pei o bamboo, pepa malo, poʻo palasitika toe faʻaaogaina.E le gata ina ogatusa ma tulaga taua o lau ituaiga ae e faʻafesoʻotaʻi ai foi lau tautinoga i le faʻaauau i tagata faʻatau.
Fa'asinomaga:
Su'esu'ega Su'esu'ega:
Upega Tafa'ilagi aloa'ia a Aesop:https://www.aesop.com/
Tulaga Su'esu'ega 1: Aesop E Tatala 1st Mall-Fa'atau Faleoloa I Kanata
So'oga:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
AESOP KITSILANO (VANCOUVER) NOFOAGA.ATA: AESOP WEBSITE
Aesop ose fa'ailoga tau pa'u taugata mai Ausetalia ua lauiloa i lona fa'aogaina o mea fa'alenatura ma fa'apipi'i la'ititi.Latou te tuʻuina atu le faʻamamafa tele i le filifilia o mea e fetaui ma latou ata faʻailoga i totonu o latou faleoloa faleoloa e faʻaalia ai la latou tautinoga i le faʻaauau ma tulaga maualuga.
AESOP KITSILANO (VANCOUVER) NOFOAGA.ATA: AESOP WEBSITE
O mamanu faleoloa a Aesop e masani ona aofia ai mea faʻanatura e pei o laupapa, maʻa, ma alava masani.O mea nei e ogatasi ma le fa'ailoga o lo'o taula'i i mea fa'anatura ma atina'e gafataulimaina.Mo se faʻataʻitaʻiga, latou te faʻaogaina fata faʻaaliga laupapa, fata maʻa, ma mea teuteu e faia mai alava masani e fausia ai se siʻosiʻomaga faigofie ae faʻalelei.
Filifiliga o Mea Fa'aauau:
Aesop e faʻamaoni i atinaʻe gafataulimaina, ma o le mea lea, latou te filifili e faʻaoga mea faʻapitoa i totonu o latou faleoloa faleoloa.Mo se faʻataʻitaʻiga, latou te faʻaogaina laupapa faʻamaonia faʻamaonia poʻo mea toe faʻaaogaina e fai ai meaafale ma teuteuga.O lenei filifiliga o meafaitino e atagia ai le tautinoga a le faʻailoga i le faʻasaoina o le siʻosiʻomaga ma le fefaʻasoaaʻi faʻatauaina o le taumafaina gafataulimaina ma tagata faʻatau.
AESOP KITSILANO (VANCOUVER) NOFOAGA.ATA: AESOP WEBSITE
E ala i nei suʻesuʻega faʻataʻitaʻiga, o loʻo faʻaalia e Aesop pe faʻafefea e le filifilia o mea e faʻatatau i le ata faʻailoga e fatuina ai se faʻatauga vaʻaia i totonu o latou faleoloa.Latou te fa'aoga lelei mea fa'alenatura, mea fa'atumauina, ma fa'ailoa lelei le fa'atauaina o le ituaiga ma lagona lelei, fa'avaeina se feso'ota'iga malosi ma a latou au maimoa.
Tusitusi Fa'asinomaga:
Material Connection (www.materialconnexion.com)
Sustainable Brands (www.sustainablebrands.com)
GreenBiz (www.greenbiz.com)
4. Le Mana o Lanu i Vaaiga Faʻatauga
O le filifiliga o lanu mo faʻaaliga faʻapipiʻi e tatau ona ogatusa ma le ata faʻailoga ma faʻaalia lagona manaʻomia ma feʻau.O lanu taʻitasi e iai lona uiga uiga ese ma faʻalagona faʻalagona, o lea e taua tele le filifilia o lanu saʻo mo lau faʻailoga.Mo se faʻataʻitaʻiga, o le mumu e mafai ona faʻaalia ai le malosi ma le tuʻinanau, ae o le lanumoana e sili atu ona toʻa ma faʻatuatuaina.O le fa'amautinoaina o lanu o mea fa'aaliga e fetaui lelei ma fa'atauga autu o le ituaiga ma uiga e fa'aleleia atili ai le tutusa o le fa'ailoga.
CF TORONTO EATON CENTER LOGA.ATA: APPLE
Fa'asinomaga:
Mataupu So'oga:
Upega Tafa'ilagi aloa'ia:https://www.apple.com/retail/
Fa'asinomaga:https://retail-insider.com/retail-insider/2019/12/apple-opens-massive-store-at-cf-toronto-eaton-centrephotos/
O mamanu faleoloa a Apple e masani ona faʻaalia ai le leo le tutusa e pei ole paʻepaʻe, efuefu, ma le uliuli.O nei lanu e faʻaalia ai le faʻaonaponei o le ituaiga ma sitaili laʻititi, faʻafetaui ma le filosofia mamanu o ana oloa.Fa'aali mea fa'apitoa e pei o kapoti fa'aaliga, fata, ma laulau o lo'o i totonu o leo le mautonu, e fa'amamafa ai foliga ma fa'atinoga o oloa.
CF TORONTO EATON CENTER LOGA.ATA: APPLE
Fa'amamafa Lanu Oloa:
E ui lava e faʻaogaina e Apple le le mautonu i totonu o latou faleoloa, latou te taulaʻi foi i le faʻamalamalamaina o lanu oa latou oloa.Mo se fa'ata'ita'iga, latou te fa'aogaina tu'u pa'epa'e la'ititi po'o fa'aaliga manino e fa'aalia ai lanu o oloa.O lenei faʻatusatusaga e faʻaleleia ai le vaʻaia o oloa aʻo faʻatumauina se lagona o le lotogatasi atoa o faleoloa.
Fuafuaga Laiti:
E fa'atauaina e Apple le mamanu laititi, ma o lo'o fa'aalia fo'i i latou fa'aaliga fa'aaliga.Latou te filifili mo foliga mama ma mama ma laina e aunoa ma se teuteuga tele.O lenei sitaili mamanu, tuʻufaʻatasia ma le le mautonu, faʻamaonia ai le faʻaonaponei ma le faʻapitoa o le faʻailoga.
Tusitusi Fa'asinomaga:
Pantone (www.pantone.com)
Color Psychology (www.colorpsychology.org)
Canva Lanu Palette Generator (www.canva.com/colors/color-palette-generator)
5. Le Fa'atinoga ma le Fa'atinoga o Fa'aaliga Fa'aaliga
I le fa'aopoopoina o le fa'aalia o le fa'ailoga fa'ailoga, fa'aaliga fa'apipi'i e tatau fo'i ona iai le fa'atinoga ma le fa'atinoga.Mafaufau i manaoga mo le faʻaalia o oloa ma fefaʻatauaʻiga o tagata faʻatau, o le filifilia o mea faʻaalia faʻaalia ma galuega talafeagai e taua, e pei o fata faʻaaliga, kapoti, poʻo faʻataʻitaʻiga faʻatau.O lenei mea e mafai ona maua ai se faʻatauga sili atu, faʻateleina le faʻaogaina o tagata faʻatau, ma faʻaleleia ata faʻapolofesa o le ituaiga.
ATA: MUJI
Fa'asinomaga:
Mataupu So'oga:
Upega Tafa'ilagi aloa'ia:https://www.muji.com/
Fa'asinomaga:https://retail-insider.com/retail-insider/2019/06/muji-to-open-largest-flagship-in-vancouver-area-in-surrey-mall/
O Muji o se fa'atau fa'atau a Iapani ua lauiloa mo ana mea laiti, aoga, ma aoga.Latou te fa'aogaina fata fa'aaliga i totonu o latou fa'atau oloa e tu'uina atu ai fa'aaliga fa'apitoa ma fa'aalia fofo e fetaui lelei ma latou ata fa'ailoga.
Fata fa'aali ma fetu'una'i:
O faleoloa a Muji e masani ona faʻaalia ai fata faʻaaliga fetuutuunai ma fetuutuunai e faʻaogaina ai ituaiga ma lapopoa eseese o oloa.O nei fata e mafai ona fetuutuunai i le maualuga, lautele, ma le tulimanu e faʻateleina le vaʻaia o oloa ma faʻafetaui manaoga faʻaaliga eseese.O lenei mamanu aoga e mafai ai e le faleoloa ona faʻaalia lelei ituaiga eseese o oloa, maua ai se faʻatauga lelei.
Fata Fa'aali Fa'ailoga Fa'afuafuaga ma tele Fa'atino:
E masani ona mamanuina e Muji fata faʻaalia ma le tele o vaega ma galuega e faʻateleina ai le faʻaogaina o avanoa faleoloa ma faʻaaliga oloa.Latou te fa'aogaina fata e tele fa'avae po'o fa'alava e fa'aalia ai vaega eseese o oloa po'o lapopo'a.O lenei faiga fa'ata'ita'iga e ofoina atu ai le tele o fa'aaliga fa'aaliga ma fa'aleleia atili ai le va'aiga o oloa.
MUJI'S CF MARKVILLE LOCATION PHOTO: MUJI CANADA VIA FACEBOOK
Fata Fa'aaliga Fe'avea'i:
Ina ia fetuutuunai i faʻasologa o faleoloa eseese ma faʻaaliga manaʻomia, e masani ona faʻapipiʻiina e Muji fata faʻaaliga feaveaʻi.O fata nei e masani lava ona faʻapipiʻiina i uili poʻo taʻavale, faʻatagaina le aufaigaluega faleoloa e faʻatulaga ma fetuunai pe a manaʻomia.O lenei mamanu e mafai ai e le faleoloa ona fetuutuunai le taulimaina o le faʻaaliga ma le faʻatulagaina, faʻamalieina le faʻaaliga faʻaalia ma le faʻaogaina o tagata faʻatau.
Tu'ufa'atasiga Fa'aaliga ma Teuga Fa'atino:
O fata fa'aaliga a Muji e masani ona tu'ufa'atasia fa'aaliga fa'apipi'i ma galuega fa'aputu.Latou te mamanuina fata ma isi avanoa e teu ai, pusa, poʻo fata fetuutuunai e tuʻuina atu ai faʻaopoopoga mea e teu ai aʻo faʻaalia oloa.O lenei mamanu e faʻaopoopoina ai galuega i le faleoloa ma faʻafeiloaʻi i faʻaaliga ma manaʻoga a tagata faʻatau.
E ala i le mataupu o loʻo taʻua i luga, ua faʻaalia e Muji le faʻaogaina o fata faʻaaliga ma le faʻaogaina ma le faʻaogaina i le mamanu o faleoloa.Latou te fa'afaigaluegaina fetu'una'i ma fetuutuuna'i, tele-tiered ma multi-functional, feavea'i, ma tu'ufa'atasiga fa'aaliga ma fata teu oloa, tu'uina atu i tagata fa'atau fa'amatalaga fa'atauga faigofie, aoga, ma fetuutuuna'i a'o fa'aogaina ma le ata la'ititi ma le fa'atinoina o le ituaiga.
Tusitusi Fa'asinomaga:
Aafiaga Fa'atau Fa'atau (www.retailcustomerexperience.com)
Fa'atau Fa'atau (www.retaildive.com)
Fa'atau Fa'atau (www.retailtouchpoints.com)
6. Filifilia o Mea Fa'aali Fa'aaliga ma Lelei Lelei ma Tumau
Filifilia o faʻaaliga faʻaalia ma le lelei lelei ma le tumau o se mea taua i le faʻamautinoaina o lo latou faʻaaogaina umi ma tausia se foliga lelei.O le filifilia o mea e sili ona lelei ma tufuga e fa'amautinoa ai e mafai e fa'aaliga fa'apipi'i ona tatalia le fa'aoga i aso uma ma lu'itau o le si'osi'omaga.O mea faʻaalia faʻamalosi ma tumau e le gata ina faʻaalia ai le tomai faʻapitoa o le faʻailoga ae faʻasaoina foi tau ile tausiga ma le toe sui.
Fa'asinomaga:
Mataupu So'oga:
Upega Tafa'ilagi aloa'ia:https://www.ikea.com/
Fa'asinomaga:https://retail-insider.com/?s=IKEA
Pisinisi IKEA ile IKEA Aura - A'ai o Toronto (Ata: Dustin Fuhs)
IKEA, le kamupani fa'atau meaafale a Suetena, e ta'uta'ua ona o ana oloa e sili ona lelei, umi ma aoga.Latou te tuʻuina atu le faʻamamafa tele i luga o le lelei ma le tumau o fata faʻaaliga i totonu o faleoloa faleoloa e faʻamautinoa ai le faʻaalia lelei o oloa ma le faʻaalia umi.
Filifiliga o Mea Maualuluga:
E fa'aogaina e le IKEA mea e sili ona lelei e pei o le u'amea malosi, laupapa umi, po'o le palasitika malosi e gaosia ai fata fa'aali.Latou te faʻamuamua mea faʻapitoa e iai uiga e pei o le faʻamalosi faʻamalosi, teteʻe faʻaofuofu, ma le faʻafefeteina e faʻamautinoa ai le faʻaogaina umi o fata faʻaaliga.
Pisinisi IKEA ile IKEA Aura - A'ai o Toronto (Ata: Dustin Fuhs)
Fuafuaga Faufale Malosi ma Mausali:
O fata fa'aaliga a le IKEA e masani ona fa'aalia ai le malosi ma le mautu o faufale e fa'atatau i ituaiga eseese ma le mamafa o oloa.Latou te faʻaaogaina auala faʻamalosia fesoʻotaʻiga, fausaga lagolago, ma faʻavae mautu e faʻamautinoa ai o fata faʻaaliga e le faʻafefe pe faʻafefe i le taimi o faʻaoga, faʻamautu le mautu ma le saogalemu.
Togafitiga Matagofie i luga:
Ina ia fa'atuputeleina le umi o fata fa'aaliga, e masani ona fa'aogaina e le IKEA ni togafitiga fa'apitoa e pei ole tete'e o le sasa, tete'e o le vai, po'o le tete'e o le pisia.Latou te fa'aogaina ie fa'alavalava po'o meafaitino e tete'e atu ai le maosiosia, pisia vai, po'o le palapala e ono tupu a'o fa'aoga i aso uma, fa'atumauina foliga mama ma matagofie o fata fa'aaliga.
Vaega Fa'apitoa ma Suia:
E ala i le mataupu o loʻo i luga, ua faʻaalia e IKEA lona faʻamamafa i le lelei ma le tumau o fata faʻaaliga.Latou te filifilia mea e sili ona lelei, fa'aaoga mamanu faufale malosi ma mautu, fa'atino togafitiga tumau, ma tu'uina atu vaega fa'apitoa ma sui.O lenei filosofia mamanu e fa'amautinoa ai le fa'atuatuaina ma le tumau o fata fa'aaliga, e ofoina atu ai se fofo tumau ma fa'amoemoeina mo le fa'ailoaina o oloa a'o fa'aogatasi ma le ata maualuga ma le fa'atinoina o le ituaiga.
Tusitusi Fa'asinomaga:
Faletupe Mea (www.materialbank.com)
Architonic (www.architonic.com)
Lalolagi Design Fa'atauloa (www.retaildesignworld.com)
7. Le taua o logo faʻailoga ma faʻailoga i faʻaaliga faʻapolofesa
Fa'aaliga fa'apitoa e mafai ona avea o se fa'avae lelei mo le fa'aalia o logos ma fa'ailoga, fesoasoani i tagata fa'atau e faigofie ona iloa ma feso'ota'i ma lau fa'ailoga.Faʻamautinoa o loʻo manino le vaʻaia o tagavai i luga o faʻaaliga faʻaalia ma ogatasi ma le mamanu atoa e fesoasoani i le faʻaleleia atili o le faʻalauiloaina o faʻailoga ma faʻatuina se faʻailoga e manatua pea i mafaufau o tagata faʻatau.
Fa'asinomaga:
Mataupu So'oga:
Upega Tafa'ilagi a Nike:https://www.nike.com/
Fa'amatalaga Fa'amatalaga 1: Fa'ailoga o le faleoloa manatu a Nike "Nike House of Innovation" i Niu Ioka
So'oga:https://news.nike.com/news/nike-soho-house-of-innovation
Ata: Maxime Frechette
Nike, o se ta'ita'i i le lalolagi atoa i seevae afeleti ma lavalava, e ta'uta'ua i lana logo fa'ailoga Swoosh ma oloa fou.Latou te fa'aalia ma le poto fa'aoga logos ma fa'ailoga i totonu o latou faleoloa fa'atau e fatu ai le fa'ailoaina ma le fa'ailoaina.
Fa'ailoga iloga ma iloga fa'ailoga:
O faleoloa a Nike e masani lava ona tuʻu faʻailoga faʻailoga i le faitotoʻa poʻo nofoaga iloga, e faʻatagaina ai tagata faʻatau e vave ona iloa ma fesoʻotaʻi ma le faʻailoga.E masani ona latou filifili e faʻaalia le logo Swoosh i se auala tele ma manino, faʻaaoga lanu eseese (pei o le uliuli poʻo le paʻepaʻe) e fatu ai se eseesega mataʻina ma le pito i tua.
Fa'aaogā fa'ailoga fa'ailoga:
E fa'aaogaina e Nike fa'ailoga fa'ailoga i faleoloa e fa'atupu ai se si'osi'omaga tulaga ese ma fa'afiafia.Mo se fa'ata'ita'iga, e mafai ona latou fa'aogaina fa'ailoga Swoosh lapopoa e teuteu ai puipui pe tu'ufa'atasia fa'ailoga ma isi elemene e pei o fata fa'aaliga, pusa moli, po'o ata.O lenei faʻaogaina faʻavae o faʻailoga e faʻaleleia ai le vaʻaia o le faʻailoga ma puʻeina le mafaufau o tagata faʻatau.
Ata: Maxime Frechette
Fa'aaliga o fa'aupuga ma fa'ailoga:
E fa'aalia soo e Nike fa'aupuga ma fa'ailoga i totonu o latou faleoloa e fa'amamafa atili ai le fa'ailoga fa'ailoga ma fa'atauga autu.E mafai ona latou faʻaalia fuaitau mataʻutia i luga o puipui poʻo faʻaaliga faʻaaliga, e pei o le "Just Do It," e momoli atu ai feʻau faʻamalosi, musumusuga, ma le malosi.O lenei auala fa'aaliga e tu'ufa'atasia va'aia ma le logo fa'ailoga e fa'amalosia ai fe'au a le ituaiga.
Fa'aaliga fa'ailoga tu'ufa'atasi i le tele o alalaupapa:
E tu'ufa'atasia fo'i e Nike fa'aaliga fa'ailoga i luga o le tele o alalaupapa i mamanu faleoloa e fa'amalosia ai le tutusa lelei.Latou te faʻaogaina faʻailoga i totonu o faleoloa ma faʻailoga faʻatasi ma elemene vaʻaia o laina i luga ole laiga, telefoni feaveaʻi, ma faʻasalalauga lautele.O lenei faiga fa'aaliga tu'ufa'atasia e fesoasoani e fa'atūina le felagolagoma'i fa'ailoga fa'alava ma fa'aleleia atili ai le fa'ailoga i mafaufau o tagata fa'atau.
E ala i mataupu o loʻo i luga, ua faʻaalia e Nike le faʻaalia ma le faʻaogaina o logo faʻailoga ma faʻailoga i le faleoloa faleoloa.Latou te fa'apenaina ma le manuia le fa'ailoaina ma le fa'ailoaina o fa'ailoga e ala i fa'aaliga iloga fa'ailoga, fa'aogaina o fa'ailoga foafoa, fa'aaliga o fa'aupuga fa'ailoga ma fa'ailoga, ma fa'apipi'i fa'aaliga fa'ailoga i le tele o alalaupapa.
Tusitusi Fa'asinomaga:
Brandingmag (www.brandingmag.com)
Logo Design Love (www.logodesignlove.com)
Logo Lounge (www.logolounge.com)
8. Fa'ai'uga
Filifilia o faʻaaliga faʻaalia e fetaui ma lau faʻailoga faʻailoga o se laasaga taua i le fatuina o se ata faʻapolofesa ma tosina atu ai lau au maimoa.E ala i le suʻesuʻeina o lau au maimoa, filifilia o mea, lanu, ma mamanu e ogatusa ma lau faʻailoga, ma le mafaufau i le faʻaogaina ma le tumau, e mafai ona e fatuina se faʻaaliga faʻapolofesa e fetaui ma lau faʻailoga.O le a fesoasoani lea ia te oe e tosina mai ai tagata faatau, faʻaalia tulaga taua, ma faʻaleleia le faʻatauga lelei.
Manatua, o le tulaga tutusa ma mea e fiafia i ai lau au maimoa o le ki lea pe a filifilia mea faʻaalia.Fa'aauau pea le mata'ituina o faiga o maketi ma fa'amatalaga a tagata fa'atau, ma fai ni fetuutuuna'iga ma fa'ata'ita'iga pe a mana'omia ina ia mautinoa o lo'o fetaui lelei au fa'aaliga fa'aaliga ma lau fa'ailoga fa'ailoga ma fa'alogo malosi ma lau au fa'atatau.
O matou o se fale gaosi oloa e tuʻuina atu fofo e tasi-taofi mo faʻaaliga faʻaalia ma tau faʻamanuiaga. Matou te tuuto atu i le tuʻuina atu o le tele o mea faʻapipiʻi faʻaaliga taugofie mo le pisinisi faʻatau.Pe o oe i le pisinisi seevae, lavalava, poʻo mea fale, matou te iai fata faʻaaliga talafeagai, fata, ma faʻavaa mo oe.O nei fa'aaliga fa'aaliga e gaosia e fa'aaoga ai mea fa'agata e fa'amautinoa ai le fa'aoga umi ma se foliga matagofie.E le gata i lea, matou te ofoina atu auaunaga faʻapitoa e faʻapipiʻi faʻaaliga faʻaaliga faʻapitoa e tusa ai ma lau faʻailoga ata ma faʻaaliga manaʻoga.E ala i le filifilia oa matou oloa, o le a mafai ai ona e tosina mai tagata faʻatau, faʻaalia tulaga taua, ma faʻaleleia le faʻatauga faʻatau. mo ou mana'oga!
Taimi meli: Me-11-2023